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25-Nov-2008
New Team Combines Botanical Material Sourcing, Formulation, Product Development and Marketing Expertise to Deliver the Next Generation of Products for Health and Nutrition

Orlando, FL, 25 November 2008 - Valensa International (Orlando, USA) and Parry Nutraceuticals (Division of E.I.D. Parry (India) Ltd, Chennai, India), as part of a growth strategy for both companies, have joined forces to usher in the next generation of high performance nutritional products from plant derived sources for the condition specific dietary supplement, functional food and fortified beverage sectors. EID Parry acquired a 48% strategic stake in U.S. Nutraceuticals doing business as Valensa International. Valensa’s "Direct to Marketers" product development and business strategy will be expanded under a new management team, led by Valensa’s President Dr. Rudi E. Moerck, which includes executives from both companies. With the Valensa investment, Parry becomes a marketing partner and a strategic source of botanical materials and technology for new and existing Valensa products in the fast growing areas of Omega-3 Essential Fatty Acids (ALA, EPA and DHA), phycocyanins and carotenoids including astaxanthin, lycopene, lutein, zeaxanthin and others. The new arrangement will strengthen Valensa’s ability to market its science based products globally. Current areas of co-marketing between the companies include Astaxanthin and Valensa’s Patented SpiruZan™, a Spirulina/Astaxanthin product co-launched by the two companies at Natural Products Expo East in Boston and HI Europe in Paris.

According to Dr. Rudi E. Moerck, the companies have the same philosophies on sustainable natural product production and focus on natural ingredients made using environmentally responsible technology such as Valensa’s organic certified super critical carbon dioxide extraction plant in Florida USA. "Parry Nutraceuticals shares Valensa International’s commitment to creating the highest quality products based on the best available science for the condition specific human health and nutrition market," he said. "Parry Nutraceuticals is one of the leading producers of ultra-high quality raw materials including organic Spirulina and carotenoids like beta carotene, astaxanthin, lutein and tomato lycopene. Our cooperative new product development work with Parry will allow us to accelerate our new product development efforts to deliver some of the most exciting new products to the market," he added.

Two leaders working together
Valensa and Parry recently introduced a new dietary supplement SpiruZan™ – a synergistic complex of micro-algae based organic Spirulina and Astaxanthin in a small, easy to swallow 500 mg caplet presentation. SpiruZan combines the well known nutritional properties of organic Spirulina with the superior antioxidant properties of Astaxanthin to deliver a ’brain+body’ supplement that offers enhanced protection from both dietary and environmental stress factors. SpiruZan is now available providing 1 mg astaxanthin in an organic Spirulina serving. Spirulina product line extensions are also planned.
Parry Nutraceuticals produces the only GRAS certified Spirulina that is also certified under USDA NOP, OCIA-IFOAM, Naturland and ECOCERT organic standards. Valensa’s ingredients are manufactured using the company’s DeepExtract™ High Pressure Supercritical CO2 Extraction and O2B™ Peroxidation Blocker technology yielding more of the micronutrients contained in natural botanical materials and protecting both products and people from the problems associated with oxidation and rancidification.

About Parry Nutraceuticals
EID Parry / Parry Nutraceuticals is part of the $2.4 billion Murugappa group, located in Chennai (Madras), India. The company is a global leader in micro algal technology producing the world’s finest certified organic Spirulina, natural beta carotene from Dunaliella salina, and astaxanthin from Haematococcus pluvialis. Parry Nutraceuticals completes its basket of carotenoids by offering lutein and zeaxanthin from the marigold flower, and tomato lycopene complex respectively. Parry’s organic Spirulina is certified under four major standards including the USDA- NOP, Naturland (Germany), ECOCERT (France) and the OCIA – IFOAM, it is also the only Spirulina in the world to be USP (US Pharmacopeia) certified under its ingredient verification program. Parry’s micro algal facility is also certified under the ISO – 9001: Quality management systems, ISO 14001 for Environment management systems, HACCP for food safety and cGMP. For more information, see www.parrynutraceuticals.com

About Valensa International, LLC

Headquartered in Eustis, Florida USA (near Orlando), Valensa International is a leading science-based developer and provider of high quality nature-sourced products for nutritional supplements and functional foods. Valensa's certified organic production facilities are located in a protected pine/saw palmetto grove.

Valensa Omega-3 brands include Tresalbio™ Supercritical Chia Seed Extract ChiaGold™ Stabilized Chia Seed Oil, ChiaMax™ Low-Fat Whole Grain, Z-Omega™3-6-9, Cranberol® Cranberry Seed Extract and AstaCran® Astaxanthin-Cranberry Seed Extract, along with its new Deep Ocean Krill™ and Omega Joe™ ALA products. Condition specific products include Go Easy™ Policosanol Dispersion, Flex Pro ES™ joint health formulation and Eye Pro™ MD eye health formulation. Branded ingredients include Zanthin® Natural Astaxanthin, SpiruZan™ Spirulina & Astaxanthin Complex, USPlus® Prostate Formula and Palmetto Rosso™ Saw Palmetto Extracts, Parry Organic Spirulina and Pur-Blue™ Premium Coated Spirulina. Functional food brands include ChiaMax™ Omega-3 Low-Fat Whole Grain products.

Valensa is committed to production and processing that supports the environment and fair labor practices for those that work the land and participate in the production process.

Valensa is committed to production and processing that supports the environment and fair labor practices for those that work the land and participate in the production process.